“Affiliate” |
The entity that shall be paid a fee for advertising a link(s) from a merchant website to their own website or for generating Leads or Conversions |
“Click-Fraud” |
The action of frequently clicking an advertisement from a link to website, with the aim to generate higher revenue from the merchant or network. |
“Content” |
A visual or textual display, which encourages a user’s experience on the website. |
“Conversion” |
A user who has been directed to the linked website takes the desired action, e.g. filling out a form. |
“Lead” |
Specified contact information supplied by a user in response to an advertisement. |
“Merchant” |
An owner of a business that aims to increase user traffic, awareness and sales through online advertising, from a network of Affiliate websites. |
“Traffic” |
The amount of valid clicks, conversions or sales from a website. |
“Visitor” |
A person who clicks on the link to an Affiliate’s website. |
“Working/Business day” |
From Monday to Friday, excluding bank or public holidays in the UK |